Website Design & Development
March 19, 2026
Something feels off, and it's not your work.
You’re really good at what you do, and your clients know it. But when someone finds you online for the first time, none of that comes through.
Your website looks like where you started, not where you’re going. Your visuals feel scattered, like pieces from three different versions of your business that never quite got pulled together. The clients you’re attracting aren’t exactly wrong… but they’re not the ones you’ve been dreaming of.
Here’s what’s happening: your brand was built around what you do, not around who you’re doing it for. And when that changes… when you know exactly who your dream buyer is and how to get their attention? That’s when your brand stops being a logo splashed on a web page and starts becoming the thing that makes them feel like they’ve finally found the right person.
That’s what we’re going to make happen together.
You need someone who already speaks horse.
I’m Alysia — the designer behind Bay Mare Design. I’ve been around horses long enough to know the difference between a hunter/jumper barn and a reining operation, why PEMF clients need different messaging than training clients, and what horse people actually respond to when they’re deciding who to trust with their money.
I don’t need a crash course in the horse world because I’m already in it.
Your project gets the best of both worlds: agency-level strategy rooted in the horse world applied by someone who’s watched too many good equine businesses stay invisible because their brand was built on aesthetics instead of intention.
Your business deserves better than that, and so do you.
My Design Process
Here's how this whole "dream buyer" thing works.
You’re not just going to toss together a Pinterest board and get a handful of pretty logo files in return. You’re getting a solid foundation to help you bring your goals and vision to life.
step One
We find your dream buyer.
Nothing gets designed until we do the most important work: figuring out who you’re building for.
Not “equestrians” or “horse owners in my area”. One specific person. We figure out their goals, their hesitations, what they’re searching for, and how we make them say yes.
Step Two
We build around them.
Everything that comes next – your logo, your colors, your website copy, the user experience – gets built with your dream buyer in mind. Not your Pinterest board. Not what your competitors are doing. Your dream buyer.
That’s what makes the difference between a brand that looks nice and a brand that converts.
Step Three
You walk away with a toolset, not a deliverable.
When we’re done, you’re going to have so much more than just a brand and a website. You’re getting a solid foundation that you can grow into. One that attracts better clients, supports your pricing, and gives you something solid to build the next chapter of your business on.
View MY work
Every project starts with strategy. Here's what that looks like:
NW Pulse Therapy
Sara needed to expand her PEMF’s business reach in the Portland area.
We started by mapping her dream buyer: the horse owner who already knew the value of bodywork + the science behind it. We built her brand and website around them, from the language we used to describe her services to the way the site was structured to answer questions before they were asked.
The Result
More inquiries from qualified, ready-to-book clients and less time answering the same questions over DM.
Rachel Sloan Photo
Rachel was shooting horse shows and genuinely underselling herself. Her work was premium, but her brand wasn’t. And it was costing her the kind of clients she actually wanted to work with.
Her dream buyer wasn’t someone grabbing a couple of shots from a show. She was someone investing in professional imagery, someone who understood the difference between documentation and artistry. We built Rachel’s entire brand around that client, so that the moment someone new landed on her page, they knew exactly who Rachel was for.
The Result
Rachel launched a new offering – The Island Equestrian Experience – with the confidence that her brand could hold it. Inquiries flowed in naturally. The imposter syndrome quieted down. And the right clients started finding her.
Ready to build your foundation?
Every package starts with strategy, because a brand built without it is just decoration.
The Foundation Package
Brand & Logo Design | $2,550
You’ve been at this long enough to know that a logo from Canva isn’t cutting it anymore. The Foundation Package gives you a complete visual identity built on dream buyer strategy, designed specifically for your equine business, and built to grow with you.
This is where the brand starts. And when the foundation is right, everything built on top of it works better.
The Dream Buyer Build
Brand & Web Design | $6,495
This is the full build for the equine business owner who is ready to stop piecing things together and invest in something that works. Brand strategy, visual identity, and a custom website designed from the ground up around the specific person you want to attract.
If you have real growth goals and you’re done settling for a brand that doesn’t reflect them, this is where we start.
The Website Package
Web Design | $4,250
You’ve already got the brand. Now it needs somewhere to live that does it justice. A custom website built specifically for your equine business: strategic, conversion-focused, and designed to turn the right visitors into inquiries.
Built for Foundation Package alumni and equine businesses with an existing brand ready to take the next step.
On the BLog
Learn before you take the leap.
If you want the best results from a rebrand, you’re going to want to come in knowing what you’re building towards. These posts will help you get there.
Copywriting
7 Generic Phrases That Are Costing Your Equine Business Clients (And What to Say Instead)
Read More »
January 30, 2026
Marketing & Promotion
January 17, 2026
Brand Strategy
October 14, 2025
Not quite ready for custom work? Start here.
Before you invest in a brand or website, you need to know exactly who you’re building it for. The Dream Buyer Blueprint walks you through finding, defining, and applying your ideal client profile — so when you’re ready to build, you’re building on a solid foundation.